Sandra Moriarty
- Auteur
Boeken van Sandra Moriarty
Sandra Moriarty
Nancy Mitchell
Charles Wood
William Wells
William Wells
Advertising & IMC: Principles and Practice, Global Edition
For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer
Giep Franzen
Sandra Moriarty
The Science and Art of Branding
"The Science and Art of Branding" maakt een duidelijk onderscheid tussen de intenties van de producent, de realiteit van het externe merk en de merkperceptie van de consument.
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