Ian Yeoman
- Auteur
Boeken van Ian Yeoman
Albert Postma
Stefan Hartman
Ian Yeoman
Scenario Planning and Tourism Futures
This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students.
Meer
Anthony Ingold
Ian Yeoman
Una McMahon
Yield Management
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies.
Meer
Ian Yeoman
Tomorrow's Tourist
By 2030, China will be the world’s largest tourism destination, holidays in Outer Space will be the ultimate luxury experience, extreme Swedish ironing will be an Olympic Sport, embedded technologies will be the norm in future tourists and skiing in the Alps will be no more.
Meer