Boeken van Ian Yeoman

Albert Postma Stefan Hartman Ian Yeoman
Scenario Planning and Tourism Futures
0 beoordelingen
This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. Meer
Anthony Ingold Ian Yeoman Una McMahon
Yield Management
0 beoordelingen
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. Meer

    Personen

      Trefwoorden