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Strategic Marketing

Cases, Concepts and Challenges

Paperback Engels 1996 9780004990378
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

Specificaties

ISBN13:9780004990378
Taal:Engels
Bindwijze:Paperback

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Inhoudsopgave

<p>Part 1.<br>Strategic Marketing: Concepts, Processes and Challenges.<br>The Strategy/Marketing Interface.<br>The Strategy Marketing Planning Process.<br>Challenges: Old Dogs xxx; New Tricks.<br>Part 2.<br>Case Studies.</p>

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        Strategic Marketing