Entrepreneur – How To Start An Online Business
How to Start an Online Business
Paperback Engels 2012 9780857082886Samenvatting
Small Business Book Award Winner 2013, Small Business Book Awards
The secrets of the UK′s biggest online entrepreneurs revealed
Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start–up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you′ve come to the right place.
Profiling today′s foremost web entrepreneurs, Lucy Tobin – who meets successful business founders every week writing an enterprise column for The Evening Standard takes us through their start–up stories and maps out exactly what′s made them so successful. You ll hear first hand from the bright sparks behind some of the UK′s top online businesses. With interviews, practical advice and insights, you′ll learn how they did it, what they recommend, and how you can do it too.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>About the Author ix</p>
<p>Introduction 1</p>
<p>Part One: The Story Behind . . . 9</p>
<p>1. Wonga 11</p>
<p>2. Moonpig 21</p>
<p>3. Mumsnet 29</p>
<p>4. JustGiving 37</p>
<p>5. Zoopla 47</p>
<p>6. GoCompare 55</p>
<p>7. Groupon / MyCityDeal 63</p>
<p>8. SpareRoom 71</p>
<p>9. Made.com 81</p>
<p>10. Moo.com 89</p>
<p>11. Enternships 97</p>
<p>Part Two: Advice 105</p>
<p>12. The Lightbulb Moment 107</p>
<p>13. The Idea: Checking it Out 113</p>
<p>14. Setting up a Business 121</p>
<p>15. Creating a Website 151</p>
<p>16. Getting Your Site Known: Marketing 175</p>
<p>17. Expansion and Exit 189</p>
<p>Resources 197</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan