Subhankar Das,
Saikat Gochhait
Digital Entertainment
The Next Evolution in Service Sector
Gebonden Engels 2021 9789811597237
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based.
Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).
Specificaties
ISBN13:9789811597237
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
<p>Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review.- Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms.- Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest.- Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment.- Chapter 5: Entertainment in Era of Ai, Big Data & Iot.- Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness.- Chapter 7: Multivariate Testing Remarketing & Adwords.- Chapter 8: The Dynamic Rise of Digital Brands’ Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers.- Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers.- Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New AgeParenting & Social Media.- Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations.<br></p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan