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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Meer
This is a textbook about linear and integer linear optimization. There is a growing need in industries such as airline, trucking, and financial engineering to solve very large linear and integer linear optimization problems. Meer
In recent years, billions of dollars (and euros, yen, and other currencies) have been spent by wireless services providers to acquire the radio frequency spectrum needed to offer so-called "Third Generation" (3G) mobile services. Meer
Uncertainty has been of concern to engineers, managers and . scientists for many centuries. In management sciences there have existed definitions of uncertainty in a rather narrow sense since the beginning of this century. Meer
When researching, teaching or working with information systems in the public sector, one is left with few or often no textbooks that provide useful case studies or surveys on the implementation and effects of integrating information technologies in the organizations' operations. Meer
The success of a Lean manufacturing program depends far more on organization-wide leverage of Lean manufacturing tools than it does on the tools themselves. Meer
Although widely used in science and technology for experimental data generating, modeling, and optimization, the response surface methodology (RSM) has many limitations. Meer
Whether different types of costs are to be reduced, benefits to be maximized or scarce resources to be managed, scheduling theory provides intelligent methods for practitioners and scientists. Meer
Effective process safety programs consist of three interrelated foundations—safety culture and leadership, process safety systems, and operational discipline—designed to prevent serious injuries and incidents resulting from toxic releases, fires, explosions, and uncontrolled reactions. Meer
The Handbook of Service Description introduces an in-depth overview of service description efforts. The book also highlights the recent Unified Service Description Language (USDL) in detail and discusses its methods. Meer
Throughout the development of mathematical programming researchers have paid great attention to problems that are described by a single objective that can only be achieved subject to satisfying a set of restrictions or constraints. Meer
"This book provides a rigorous and comprehensive coverage of transportation models and planning methods and is a must-have to anyone in the transportation community, including students, teachers, and practitioners. Meer
This text provides a superbly researched insight into Markovian demand inventory models. The result of ten years of research, this work covers all aspects of demand inventory where they are modeled by Markov processes. Meer
Practical Goal Programming is intended to allow academics and practitioners to be able to build effective goal programming models, to detail the current state of the art, and to lay the foundation for its future development and continued application to new and varied fields. Meer
Fundamentals of Fuzzy Sets covers the basic elements of fuzzy set theory. Its four-part organization provides easy referencing of recent as well as older results in the field. Meer
Hybrid Optimization focuses on the application of artificial intelligence and operations research techniques to constraint programming for solving combinatorial optimization problems. Meer
Innovative Management in Information and Production is based on the proceedings of the Third International Symposium on
Innovative Management, Information and Production. Meer
Optimization from Human Genes to Cutting Edge Technologies The challenges faced by industry today are so complex that they can only be solved through the help and participation of optimization ex perts. Meer
The 1980s and 1990s have seen a growing interest in research and practice in the use of methodologies within problem contexts characterised by a primary focus on technology, human issues, or power. Meer
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