Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Meer
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer
This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Meer
Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. Meer
The selling, marketing, and business tips you need to succeed
eBay is the perfect place to learn the ropes of what it′s like running an online business. Meer
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. Meer
The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, an organization can create new and innovative ways to service customers or to do business with suppliers and make itself a leader in its field. Meer
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer
A dynamic collection of tools, techniques, and strategies that will help you get to grips with the baffling world of search engine optimization (SEO) and search engine marketing (SEM). Meer
Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Meer
Master the design techniques and practical skills needed to build Shopify themes and make you and your clients profitable. An increasing number of businesses use Shopify and all of them need a well-designed theme to turn visitors into customers. Meer
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. Meer
E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. Meer
In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. Meer
Structure templates and content within Sitecore, work with integrated tools, and leverage its extensive automation capabilities. Sitecore was recently recognized as one of the most reputable and reliable, enterprise-class web content management solutions (WCMS) available in the marketplace. Meer
This concise book shows you how experiential learning can be used to overcome the challenges posed in applying and delivering information technology (IT) to your business needs through an innovative, game-based approach. Meer
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