Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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This book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organisations and e-business in the era of the digital economy. Meer
This volume explores the temporal structures and dynamics at stake in contemporary management and organization in relation to technology, power and politics. Meer
This volume explores the temporal structures and dynamics at stake in contemporary management and organization in relation to technology, power and politics. Meer
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. Meer
1. Provides a multidisciplinary approach of building knowledge on DI;
2. Discusses the limits of the human brain and why computer models are better at making decisions;
3. Meer
The book highlights the essence of information technology in the modern digital world in relation to improvements and threats to organizations and e-business in the era of the digital economy. Meer
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Meer
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards
The official word from Twitter on how to harness the power of the platform for any cause. Meer
1. Provides a multidisciplinary approach of building knowledge on DI;
2. Discusses the limits of the human brain and why computer models are better at making decisions;
3. Meer
Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. Meer
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn′t mean you have to take an either/or approach between it and more traditional methods. Meer
The selling, marketing, and business tips you need to succeed
eBay is the perfect place to learn the ropes of what it′s like running an online business. Meer
How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. Meer
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. Meer
This book provides a deep insight into the recent techniques which form the backbone of smart environment and addresses the vulnerabilities that cause hindrance for the real-world implementation. Meer
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop
Marketing, Start Engaging
and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students. Meer
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