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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 83 van 1.778 resultaten
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gebondenEngels9780470065273 23-2-2007
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.  Meer
98,76
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780471189626 16-3-1998
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.  Meer
54,70
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471040026 4-4-1996
Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge.  Meer
331,45
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471193678 27-4-1998
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer.  Meer
90,50
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471757283 4-4-2006
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.  Meer
23,03
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470169650 17-7-2015
Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force.  Meer
359,29
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471625551 30-4-1988
Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started.  Meer
27,15
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471204763 29-11-2002
This cutting–edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism′s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing.  Meer
56,06
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780387725789 23-1-2008
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development.  Meer
204,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470018583 18-11-2005
Developed from the authors′ experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage.  Meer
71,15
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470517680 14-9-2007
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research  has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.  Meer
155,21
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333572191 8-12-1992
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.  Meer
126,97
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471253709 2-9-1998
35,41
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471348856 4-2-2002
Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.  Meer
207,46
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470393505 29-1-2009
52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential.  Meer
21,64
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471310129 16-4-1997
The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed.  Meer
196,45
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471353928 22-2-2000
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment.  Meer
211,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471703594 29-12-2005
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential.  Meer
65,71
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471536925 10-2-1992
The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade.  Meer
53,31
Verwachte levertijd ongeveer 9 werkdagen
36,-
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