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Pagina 83 van 1.778 resultaten

Market Research Best Practice

gebondenEngels9780470065273 23-2-2007

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Meer

98,76

Verwachte levertijd ongeveer 16 werkdagen

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J Steel

Truth, Lies and Advertising – The Art of Account Planning

gebondenEngels9780471189626 16-3-1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. Meer

54,70

Verwachte levertijd ongeveer 9 werkdagen

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JR White

Shopping Centers and Other Retail Properties – Investment, Development, Financing and Management

gebondenEngels9780471040026 4-4-1996

Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge. Meer

331,45

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CD Schewe

The Portable MBA in Marketing 2e

gebondenEngels9780471193678 27-4-1998

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer. Meer

90,50

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W Greshes

The Best Damn Sales Book Ever – 16 Rock–Solid Rules for Achieving Sales Success!

gebondenEngels9780471757283 4-4-2006

"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals. Meer

23,03

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Dalrymple′s Sales Management

gebondenEngels9780470169650 17-7-2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

359,29

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DL Foster

Franchising for Free – Owning Your Own Business Without Investing Your Own Cash

paperbackEngels9780471625551 30-4-1988

Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started. Meer

27,15

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D Iacobucci

Kellogg on Integrated Marketing

gebondenEngels9780471204763 29-11-2002

This cutting–edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism′s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. Meer

56,06

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Database Marketing

gebondenEngels9780387725789 23-1-2008

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer

204,99

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Sean Kelly

Customer Intelligence

gebondenEngels9780470018583 18-11-2005

Developed from the authors′ experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. Meer

71,15

Verwachte levertijd ongeveer 16 werkdagen

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ESOMAR

Market Research Handbook 5e

gebondenEngels9780470517680 14-9-2007

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. Meer

155,21

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Emilio Cvitkovic

Competition

gebondenEngels9780333572191 8-12-1992

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

126,97

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Wooing and Winning Business

paperbackEngels9780471253709 2-9-1998

35,41

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CH Hsu

Marketing Hospitality 3e

gebondenEngels9780471348856 4-2-2002

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Meer

207,46

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Ralph R. Roberts

52 Weeks of Sales Success

paperbackEngels9780470393505 29-1-2009

52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. Meer

21,64

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AZ Reich

Marketing Management for the Hospitality Industry: – A Strategic Approach

gebondenEngels9780471310129 16-4-1997

The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Meer

196,45

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DJ Dalrymple

Basic Marketing Management 2e

paperbackEngels9780471353928 22-2-2000

Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment. Meer

211,59

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AC Nielsen

Consumer–Centric Category Management – How to Increase Profits by Managing Categories Based on Consumer Needs

gebondenEngels9780471703594 29-12-2005

In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer

65,71

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G Kishel

Build Your Own Network Sales Business

gebondenEngels9780471536925 10-2-1992

The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade. Meer

53,31

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Arlene Davila

Latinos, Inc. – The Marketing & Making of a People

paperbackEngels9780520274693 5-10-2012

36,-

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Expeditie Kennisfestival

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

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Niets is geen nul - ‘Eerlijk over aanbesteden’

Het Contentkanon - ‘Precies wat de contentwereld nodig heeft’

De kunst van storytelling - ‘Toegankelijk en waardevol’

Share the Vibe van Eindhoven - ‘Must-read over citymarketing’

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Expeditie Kennisfestival

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Niets is geen nul - ‘Eerlijk over aanbesteden’

Het Contentkanon - ‘Precies wat de contentwereld nodig heeft’

De kunst van storytelling - ‘Toegankelijk en waardevol’

Share the Vibe van Eindhoven - ‘Must-read over citymarketing’

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Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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