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Jieun Kang

Big Data Analytics for Creative Marketers

GebondenEngels9780228850892 13-10-2021

26,03

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John Desmond

Psychoanalytic Accounts of Consuming Desire

gebondenEngels9780230252196 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

64,64

Verwachte levertijd ongeveer 9 werkdagen

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International Place Branding Yearbook 2012

gebondenEngels9780230279520 20-11-2012

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Meer

64,64

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Tangled Goods – The Practical Life of Pro Bono Advertising

paperbackEngels9780226820187 24-6-2022

34,95

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Eco-Standards, Product Labelling and Green Consumerism

paperbackEngels9780230321724 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

128,29

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Marketing: A Very Short Introduction

PaperbackEngels9780198827337 25-2-2021

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Meer

13,72

Verwachte levertijd ongeveer 11 werkdagen

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Relationship Marketing

PaperbackEngels9780199211562 26-2-2009

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. Meer

104,24

Verwachte levertijd ongeveer 11 werkdagen

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Introduction to Marketing

PaperbackEngels9780199602131 29-3-2012

Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Meer

83,03

Verwachte levertijd ongeveer 11 werkdagen

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Social Media: Enduring Principles

PaperbackEngels9780199328437 11-2-2016

Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. Meer

42,01

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Joseph Turow

Breaking Up America – Advertisers and the New Media World

gebondenEngels9780226817491 8-5-1997

121,58

Verwachte levertijd ongeveer 16 werkdagen

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Joseph Turow

Breaking Up America – Advertisers and the New Media World

paperbackEngels9780226817507 4-12-1998

41,69

Verwachte levertijd ongeveer 9 werkdagen

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Simply Seven

gebondenEngels9780230308176 12-10-2011

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. Meer

78,78

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G. Mazzalovo

Brand Aesthetics

gebondenEngels9780230336735 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

128,29

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D. Cook

Lived Experiences of Public Consumption

gebondenEngels9780230517042 27-2-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

64,64

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Marketing Competences and Strategic Flexibility in China

gebondenEngels9780230013506 1-12-2006

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. Meer

128,29

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M. Beverland

Building Brand Authenticity

gebondenEngels9780230580312 22-10-2009

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer

156,58

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Advertising in the Aging Society

gebondenEngels9780230293397 8-3-2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

64,64

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Meta-Luxury

gebondenEngels9780230293571 26-4-2012

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,78

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U. Okonkwo

Luxury Fashion Branding

gebondenEngels9780230521674 3-5-2007

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Meer

85,85

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NA NA

Financial Statistics No 541, May 2007

paperbackEngels9780230525887 18-5-2007

Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments. Meer

90,11

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